Apr 16

Catalogs.com Niche Marketing Strategies Increase ROI for e-Retailers


Fort Lauderdale, FL (PRWEB) January 23, 2012

Niche marketing advertising and selling a product line to a specific segment of the general retail market can be the quickest way to find success selling on the internet. Instead of building a website to compete with large general retailers, like Amazon, Home Depot or Sports Authority, niche marketers keep the focus of their business narrow and specialized in order to attract a targeted audience.

Among e-retailers, niche marketers have experienced the most marked growth in both number and profitability during our fifteen years in business, says Leslie Linevsky, co-founder of Catalogs.com. Weve seen that the strategies used to market a specialty website or catalog such as choosing the optimal advertising venues, refining and perfecting SEO techniques, careful website organization and dominating a market segment with a well-targeted product selection can increase ROI significantly.

E-commerce companies with web sales of less than $ 13 million comprise a substantial portion of the Internet Retailer Second 500 Guide. The hundreds of entrepreneurial upstarts and well-established niche marketing sites that make up the Second 500 had combined web sales of $ 2.47 billion. This is a 17% increase from the prior year.

These companies are growing because they are headed by marketers who understand that one of the smartest ways to succeed in online retail is to leverage the power of niche marketing, says Linevsky. They have identified a very specific slice of the general market for their distinct product line and are creating advertising copy and web content with a focused message and carefully selected keywords. These companies understand that driving targeted traffic qualified shoppers – to their products is the key to profitability.

Linevsky cites Pet Doors USA, an online retailer specializing in dog and cat entry doors, as a highly successful example of niche marketing. Pet Doors USA, listed at Catalogs.com since 1998, succeeds because of its specialized focus and pristinely organized and optimized website, along with its highly knowledgeable sales staff.

Pet Doors USA offers targeted content to specific customers, which is one of the reasons that niche brands are so successful at Catalogs.com, says Linevsky. Our marketing team understands that an online listing that is well optimized for specific product keywords is integral in generating website traffic for niche marketers and generating highly qualified opt-in email leads or catalog requests. The process of funneling searches to a specialized retailers product line has to be seamless and accomplished in a minimum of clicks.

Many other niche marketers enjoy a significant return on their marketing investment at Catalogs.com because their niche is narrowly focused, rather than competing with other more general listings in a category. For example, Ashro, a retailer specializing in Afro-centric and ethnic clothing for style-conscious women, markets to a well-defined market segment. Delphi Glass targets artists working with stained glass, mosaic and flame working art products rather than general crafts such as painting, scrapbooking or woodworking. Just for Redheads as its name suggests – carries hair care and cosmetics for women with the coloring and complexion that accompanies red hair.

These are great examples of successful niche marketers, says Linevsky. In the competitive world of e-commerce, we see over and over again that its important to have a very clear and targeted view of your product and your consumer.

Niche marketers have the advantage of being able to focus their message, advertising and SEO on a very specific target market. But large and established online retailers can think like niche marketers as well. Many of the big e-retailers are creating niche websites and catalogs that present just a portion of their product line, or that target seasonal shoppers with an abbreviated and time-sensitive selection of merchandise.

Linevsky notes a number of examples of niche marketing by large online retailers. At Catalogs.com, the wide ranging product line from Oriental Trading Company is separated into distinct listings for its scrapbooking, beads, wedding and Halloween collections. The Dollar Days website promotes a seasonal Back to School listing separate from its Christmas listing in order to specifically target a seasonal shopper. Orvis the mens and womens clothing retailer offers separate listings for clothing, fly fishing gear and pet supplies. Music Factory Direct has even split its merchandise offerings between two distinct featured listings to appeal to specific segments in the online musical instrument sector: Percussion & Guitar and Brass & Woodwinds.

Specialization is a green light in the e-commerce arena, and there is plenty of growth opportunity for niche marketers online, Linevsky says. At Catalogs.com, we are seeing strength in niche markets that is attracting the attention of the power players in e-commerce, too. Converting leads to sales depends upon funneling shoppers to the specific products they are interested in. If the objective is to increase ROI, both small and large companies need to seize the opportunity to market directly to the niche consumer.

About Catalogs.com

Since 1996, shoppers have universally recognized Catalogs.com as a trusted premier shopping service, attracting more than 1,000,000 unique visitors each month. The comprehensive Catalogs.com website, newly launched Catalogs.com for iPad and Catalogs.com online catalogs feature over 740 major and specialty retailers and provide shopping access via web, iPad and mobile phone platforms.

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Apr 06

The world political situation and air tickets costs

The current instability among the oil producers means airline ticket prices are volatile. In particular, the potential conflict with Syria has forced a price rise. Should Israel attack and Syria retaliate against tanker traffic, the world would quickly find itself short of fuel. The International Air Transport Association, the trade association representing airlines, has predicted its members will struggle to break even in 2012. Some of the European airlines are looking at record losses with two already insolvent: Spanair based in Barcelona and Malev based in Hungary. The problem is that fuel represents about one third of operating costs. When you add in the cost of servicing the debt on buying the airplanes and paying the staff, there’s very little left. With many tickets sold forward, sudden rises in fuel prices may mean the planes flying at a loss when the passengers actually turn up.

With the strain in the world political situation which is far from stabilization, ticket prices are affected by other two factors. The first is the continuing threat of a double dip recession. Many of the European countries are finding life very difficult and, if economic conditions worsen, people will cut back on non-essential travel. If passenger numbers fall, bankruptcy for more airlines will follow close behind. The only relatively bright prospect on the horizon is the strength of air cargo. It has been steady for the last two years even though the world markets have been trading well below their best. The second issue is the European move to impose a carbon tax on air travel. This is going to drive up ticket prices for anyone flying into or out of Europe, i.e. it’s payable simply because the airplane lands in Europe. With no sign of a global solution to the problem of how to protect the environment, this unilateral tax rise by Europe has angered the rest of the world.

It seems airlines are not going to survive unless first: peace returns to the oil producing parts of the world or, second:outside costs like airport fees and carbon tax charges are kept to an absolute minimum. Anything that deters people from flying puts profits are risk. If the unions will not cooperate in reducing the rates of pay, ticket prices must rise. The passengers are driven away and the only way they could get inexpensive air tickets back is by seeing an expansion in the number of low-cost discount carriers, and a general return of confidence from customers. Without there being real demand for seats and losses looming, legacy airlines cannot afford to discount seat prices. All that does is make the losses bigger. Lower prices can only come when historical costs are reduced. That’s why so many airlines are trying to cut pension obligations. These legacies from the boom years are a major drag on profits. So to enjoy cheap air tickets you should be hoping for a victory for the airlines in their battles with unions and government regulators whose job it is to protect pension rights.

Feb 21

Amiri Baraka reads Black Art

Amiri Baraka reads his poem Black Art with Sonny Murray on drums, Albert Ayler on tenor saxophone, Don Cherry on trumpet, Henry Grimes on bass, Louis Worrell on bass, for the album Sonny’s Time Now. The first album lead by Sonny Murray, Sonny’s Time Now was released on Baraka’s Jihad records in 1967. Decades later it was reissued by DIW in Japan in a limited edition. Black Art remains one of Baraka’s most controversial poems, even at this late date. Composed and recorded with the fires of Black Nationalism fanned to a high flame, it remains innovative on a number of levels, technical and social. The demand that poems ought wrestle cops into alleys, fly planes, shoot guns, remake the world, are bullshit unless they are lemons piled on a step, &c. are but a few examples. The work also provides a snap shot of some of Baraka’s thinking prior to his movement away from Black Nationalism and into Third World Marxism, or MLM. In terms of jazz poetry, or poetry and jazz combos on record, this would have to rank among the highest historical examples. Image selection and editing are by Justin Desmangles.
Video Rating: 4 / 5

Visit us and consider donating to our cause @: exvigalleries.blogspot.com This is our 1st video and many to come. Please enjoy and contact us at our website exvigalleries.blogspot.com ******************************************** Black art, african american art, african americans,…
Video Rating: 4 / 5

Feb 09

Hipstamatic and Famed Fashion Photographer Chiun-Kai Shih Debut Made in America FreePak at New York Fashion Week

San Francisco, California (PRWEB) February 08, 2012

Hipstamatic today announced it has partnered with fashion icon and photographer, Chiun-Kai Shih, to create the Made in America FreePak, a limited edition lens and case, just in time for New York Fashion Week. Inspired by this seasons aesthetic, the Made in America FreePak lets users effortlessly snap pictures with a reinvented look of classic beauty.

Made in America FreePak Details; New Films Added on February 17th

From February 8th-16th, users can download this fashion-inspired must-have lens and case for free. Beginning on February 17th, Hipstamatic will add two films, and the Made in America HipstaPak (lens, case, and two films) will go on sale for $ 0.99. Full details include:

Americana Lens: Oh say, can you see, by this lens’ soft blurry light.

Old Glory Camera Case: Pledge your allegiance to the United States of Awesome with Red White and Beauty.

Blanko Freedom 13 Film: From the lack of border, to the triple stripe corner, this film was made for you and me (Available as part of HipstaPak on 2/17/12)

US1776 Film: This black and white classic is the biggest thing since John Hancock’s signature. (Available as part of HipstaPak on 2/17/12)

A melting pot of people and ideas, America is a place where people have the freedom to create. We hope the Americana lens encourages Hipstamatic users to capture their own journeys, redefining what it means to live in America said Lucas Buick, founder of Hipstamatic. This year, were urging people to put their own spin on Americana, and inspire others through visual storytelling.

Curated Fashion Showcase, New York City

To celebrate the collaboration, Hipstamatic and Shih have given nine designers early access to the Americana lens to capture their journeys through New York Fashion Week, culminating in a curated fashion showcase on February 16, 2012, at a gallery in New York City.

America is made up of millions of voices, visions, and ideas, said Shih. I wanted to create a lens with Hipstamatic and a showcase for the raw talent that survives and thrives as part of the American dream.

The following designers will each have several Hipstamatic prints shot with the Americana lens on display:

3X1 Made Here Jeans

BILLYKIRK

Cole Haan

Robert Geller

Saturday Surf NYC

Steven Alan

Read’s Clothing Project

Title of Work

16 sur 20

ABOUT HIPSTAMATIC

Hipstamatic marked its one-year anniversary in December 2010 by being named App of the Year by Apple. Hipstamatic is a popular iPhone and iPod touch application that converts the device into a retro plastic camera. Characterized by vignettes, blurring, over saturation and discolored images, Hipstaprints have a casual and seemingly accidental snapshot feel. The Hipstamatic app can be downloaded to any iPhone or iPod Touch sporting iOS 3.1+ software. For $ 1.99 USD you can download the base model Hipstamatic 235. Additional lenses, film, and flash options can be added on within the app for $ 0.99.

ABOUT SYNTHETIC

Digital photography has never felt so analog. Synthetic creates software on mobile and social platforms that redefines the line between analog and digital photography. Rooted in a belief that art should be accessible, and most people are creative until told otherwise, Synthetic sets out to bring the power of creativity back to people. We do this by changing the way people see and experience the world, capture memories, and share them with friends, family, and the world.

Press Contact

Molli Sullivan

+1 415 602 9277

molli(at)synth(dot)tc

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Find More Black Art Press Releases

Feb 02

Another Reason to Stay — Winter and Spring Events in Paso Robles, CA: World Class Wine Festivals, Horse Derbies, Dynamic Art Shows and Much More: February-May 2012

Paso Robles, CA (PRWEB) February 02, 2012

Take in the beauty of Paso Robles this winter and spring where warm sunny days give way to cool, crisp nights. With so many exciting events happening, visitors can enjoy premier wine and art festivals, authentic horse derbies, vintage sidecar shows, and so much more. Additionally, a multitude of events showcase this vast wine region where visitors can enjoy tastings of superb Zinfandels, Rh

Feb 01

Value for money – Barcelona Holiday Accommodation

<h1>Value for money – Barcelona Holiday  Accommodation</h1>

The topic of this article is :How to get the most value for money Spain vacation this year. It does not matter what type of vacation you are looking for; family, action oriented or a beach holiday, you can get an all-in-one deal in Barcelona, and quality accommodation for a reasonable price! For a family (or any larger group) the best alternative will most certainly be to rent a Barcelona self catering apartment suited to your needs. This option is both the cheapest and, for most, the more rewarding way to stay in Barcelona as you get to have a more genuine impression of daily life in the city.

<h2>Best vacation apartment deal Barcelona</h2>

An obvious benefit of staying in an apartment is you are free to plan meals with your family or other travel companions without consideration of closing times etc. Staying close to one of the numerous markets, like the world-renowned La Boqueria, means  you will find any type of eatable product you could possibly want to take advantage of having your own kitchen. Furthermore, you can ask the, usually, very knowledgeable professionals who work at the stalls for tips on have to handle what you buy. In any part of Barcelona you are never far from one of the traditional markets. Renting a Barcelona holiday apartment offers the traveler the chance to be more immersed in the local culture, and with all travel companions under one roof it makes it easier to organize your troops in the mornings!

A good deal does not simply mean the lowest price. A good deal for your vacation accommodation also means renting from an officially approved apartment agency! Holadays Barcelona (www.acomodis.com) is such an agency where you can rent official apartments with guarantees that you will actually get what you pay for, in including a safe, central location, a modernized apartment with all comforts (including WIFI, washing-machine, TV and stereo system etc.) and attentive and friendly service.

<h2>Your Barcelona Vacation</h2>

Renting an apartment for days means staying in one of the central Barcelona districts: In Eixample: the area For architecture buffs  and shopaholics. Here you can follow the ruta de modernisme, walking around seeing the great works of Antoni Gaudí and his compatriots including the city’s great symbol Sagrada Familia. This central district is also a Mecca for shopaholics with the majestic Passeig de Grácia and Diagonal avenues littered with designer stores.
There is also a vibrant club-scene with an emphasis on clubs you go to gyrate to the latest beats and the area hosts numerous top restaurants, Catalan and international alike. The Barcelona Old Town: For historical architecture, museums, local designer shopping, night life and dining. The medieval part of town with the splendid Santa Maria del Mar as the jewel is an independent designer heaven with lots of discoveries to be made in the maze of backstreets!
This is also  place to start a night-out would be the bars in El Born and then head to the clubs in Barri Gotic located in and around Plaza Reial.
If a beach holiday is what you have planned there is a number of accommodation options in the St.Martí district with apartments within walking distance of the beaches.  Off-season deals can be as low as less than 70 euros pr. night meaning you could end up paying less than 20 euros per person!

Jan 30

Do Van Gogh's Painting's Prove He Was Crazy?, Obama Family Tours Show of Black

Do Van Gogh's Painting's Prove He Was Crazy?, Obama Family Tours Show of Black
[Daily Beast] – The Obamas Visit the Rubells: The President and the first lady took their daughters to the Corcoran Gallery of Art over the weekend to tour "30 Americans," an exhibition of work by prominent African-American artists from the Rubell …
Read more on ARTINFO

"The Highwaymen" feature film about local black artists could be shot in Fort
The movie will tell the story of the main members of the group of black, self-taught artists from Fort Pierce who, not allowed in art galleries during the Jim Crow years, used to sell paintings depicting Florida landscapes on roadsides and out of their …
Read more on TCPalm

Black History Month Events From The Smithsonian
The Institution will kick off Black History Month at the National Portrait Gallery and Smithsonian American Art Museum Saturday, Feb. 4, from 11:30 am to 3 pm, with its "Black History Month Family Day" celebration. The day includes performances by …
Read more on W*USA 9